GoodWe Outlines Installer Growth Strategy for the Energy Prosumer Era at Global Installer Summit 2026

SUZHOU, China, November 9, 2026 — GoodWe outlined its strategy and plans to accelerate installer success in the energy prosumer era at its Global Installer Summit 2026, held at the company's headquarters in Suzhou, China. Bringing together more than 500 partners and installers from 50 countries and regions, the summit combined industry perspectives, integrated energy solutions, hands-on product experiences and installer success stories to show how GoodWe is helping partners simplify project delivery, win customers and build lasting businesses.

Connecting Integrated Energy Systems with Lasting Business Growth

At the Summit, Daniel Huang, founder and CEO of GoodWe, identified energy security and access to reliable power as drivers of the shift towards energy prosumers, households and businesses that generate and use their own electricity. He outlined GoodWe's Generation–Grid–Load–Storage–Intelligence strategy, which connects electricity generation, grid interaction, consumption and storage through intelligent energy management. The company's "One System, One Supplier, One Service" approach is designed to make integrated systems easier for installers to sell, install, and service.

"A solar installation can be the start of a long-term customer relationship, with opportunities to add battery storage or EV charging and to maintain and upgrade the system over time," Huang said.

Daniel Huang, founder and CEO of GoodWe

Alex Pan, Vice President and CTO of GoodWe, outlined three shifts shaping the company's product and technical development: a greater focus on how the whole energy system performs, a growing role for grid-forming inverters in maintaining stable power, and the use of AI to anticipate energy needs and adjust system operation. He explained how these advances help installers deliver systems that coordinate solar, storage, and EV charging and can operate reliably where the grid is weak or unavailable. GoodWe helps installers deliver these projects, from system selection through commissioning.

Alex Pan, Vice President and CTO of GoodWe

Yingge Wang, Vice President and CMO of GoodWe, focused on how installers can reach customers and win projects in their local markets. "A good installation doesn't sell itself. People need to see it, understand it, and trust it," Wang said. He outlined three marketing commitments for 2027: helping installers become better known and trusted in their local markets, attract relevant enquiries and turn those enquiries into projects. GoodWe plans to support these commitments through joint marketing initiatives and its installer growth program.

Yingge Wang, Vice President and CMO of GoodWe

Industry Perspectives: The Changing Economics of Solar and Storage

Industry experts examined how evolving market conditions are reshaping solar and storage economics. BloombergNEF highlighted pressure on solar revenues in mature European markets and the growing importance of battery storage to residential solar economics in Australia. SMM's battery supply-chain outlook emphasized evaluating storage systems based on their combined purchase, installation, and service costs. John Grimes, CEO of the Renewable Energy Council Asia-Pacific, discussed Australia's rapid growth in home battery adoption and the increasing role of batteries in meeting evening peak demand.

Bringing Integrated Solutions into Practice

Product displays across the Summit traced the full Generation–Grid–Load–Storage–Intelligence chain. 

The Generation zone featured BIPV and on-grid solutions for balconies, rooftops and carports, while the Grid zone presented grid-forming inverters and microgrid systems. 

In the Load zone, installers examined GoodWe heat pumps, including tri-generation and all-in-one hot-water systems, alongside EV charging options. 

Storage displays spanned residential, commercial and industrial (C&I) and utility-scale applications. The residential lineup included low-voltage hybrid systems and an All-in-One system tailored to different market needs, while C&I offerings featured an all-in-one storage system and a battery cabinet, alongside utility-scale storage solutions.

The Intelligence zone offered hands-on demonstrations of the energy management platforms. Supporting this approach, GoodWe introduced SEMS+ 3.0, its updated energy management platform, presenting AI-assisted energy scheduling, dynamic tariff integration and diagnostics intended to help customers manage electricity use and support installers after commissioning.

Markin Ma, Manager of GoodWe's IoT Center, introduces SEMS+ 3.0

Product experiences brought the discussion to on-site delivery. Installers explored the ESA All-in-One residential storage system through hands-on installation sessions and examined the EO G2 off-grid inverter for applications where dependable grid supply is unavailable.

Installers participate in a hands-on installation session with GoodWe ESA

Installers explore GoodWe EO G2 off-grid inverter at the summit

Sharing Installer Experience and Recognizing Achievement

Installer panels and 11 global installer success stories brought field experience into the discussion, examining how partners respond to local energy needs, address project challenges and develop their businesses.

An installer shares a case study of a rice mill project in Myanmar

These exchanges connected the summit's technical and commercial themes: system integration depends on local expertise, while lasting customer relationships depend on reliable delivery and continued service.

The installer awards recognized projects addressing challenges such as integrating complex systems, operating under weak-grid conditions and ensuring reliable power supply for industrial facilities. Further awards celebrated business excellence, customer experience, long-term partnerships and contributions to sustainable energy.

Yingge Wang, Vice President and CMO of GoodWe, presents awards to outstanding installers

Through its product development, technical support, and planned marketing initiatives, GoodWe aims to help installers serve a wider range of customer needs and build business relationships that extend beyond installation.