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Sr.Marketing Specialist of SEA

Position Title:

Marketing

Reporting to:

APAC

Location:

Bangkok, Thailand

Who We Are: 

 

GoodWe is a world-leading PV inverter and energy storage systems manufacturer listed on the Shanghai Stock Exchange (Stock Code: 688390). The company has more than 3,000 employees located in 20 different countries and a team of over 600 engineers working at its R&D centers to continuously optimize and advance energy storage technology. GoodWe storage inverters were ranked No. 1 globally by Wood Mackenzie in 2020, with over 15% market share, and the company was ranked one of the world’s Top 10 inverter suppliers by IHS Markit. Having achieved over six consecutive TÜV Rheinland "All Quality Matters'' awards and consistently being ranked at the top in terms of overall product quality, GoodWe’s comprehensive portfolio of products and solutions for residential, commercial, and utility-scale PV systems is guaranteed to deliver high performance and reliable quality across the board. For more information, please visit https://en.goodwe.com


What you’ll do:

 

Key Responsibilities & Tasks


  • Take in charge of all the marketing activities in Southeast Asia (Including Thailand, Malaysia, Indonesia, Singapore, Cambodia, Myanmar) Self-organizing or sponsoring events organized by third parties, cooperate with PV Panel companies to ensure the events held with high quality, execution of exhibitions, organizing and coordinating webinars / product trainings or new-product launching events.


  • Closely working with regional sales manager to implement the products promotions through seminars/roadshows or customize marketing campaigns to drive qualified lead flow to sales through different channels.


  • Content & Digital marketing related to maximize local engagement and branding power, such as writing press release of industrial and company news, product introduction, regularly maintain company social media platforms (Facebook, Instagram, YouTube etc.), EDMs and Creative ads video. Find related local KOLs (Key Opinion Leader) for various forms of cooperation, take projects references with local video agency.


  • Coordination with HQ marketing team process local marketing budgets and payments. Measure and report the market impact marketing efforts are having on the company goals and its quantifiable contribution to optimize ROI and efficiency.


  • Be persistent in following up with local customers to establish a long-term relationship of trust and loyalty, discuss strategic scheme with them for branding promotion from marketing perspective. Also support sales team maintain public relationship like regularly visit customers, festival blessing with gifts and so on, so businesses trips sometimes been required.


  • Maintain relationships with local PV associations and the media companies, also identify new media partners in solar or green energy industry, balancing and striving for optimal advertising positions and generate local preferred contents to share across their platforms.


  • Conducting relevant market investigation and continuously review the market changes and tracking the competitors’ movements.


  • Translate for general marketing materials from headquarter such as English brochures, datasheets, articles on official website.


  • To devise and stipulate an aggressive and creative regional marketing strategy, based on insights of the local target  audience as well as an in-depth understanding of PV industry, as to continue growing company brand value.

     

Requirements:

  • Bachelor's degree and above.


  • 3-5 years in marketing/branding function, experienced in the renewable/PV industry is a plus.


  • Excellent verbal, press release/article written, and presentation skills, both Thai & English frequent (Must).  Indonesian is a plus.


  • Strong skills and experience in events planning, execution and management.


  • Resourceful and innovative at tackling complex and multi-level challenges.


  • Familiar with maintaining digital marketing platforms, such as social media.


  • Optimistic attitude and open minded way of thinking.


  • Good at communication and negotiation, problem-solving skills.


  • Team work spirit and High responsibility, accept overseas business trips.Aesthetic ability or Adobe Illustrator/Photoshop skill is a plus.


GoodWe values passionate and down-to-earth people who are driven to get things done while simultaneously finding creative solutions to problems. We recognize that our strength and success are directly linked to the talents and skills of our team members with a lean approach to our work.

 

If this role looks like your next challenge, please send us your application to qing.zhu@goodwe.com

We are looking forward to meeting you!


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